Butchery Apologizes For ‘Racist’ Advert ‘Demeaning’ To Domestic Workers

Butchery Apologizes For Advert

Butchery Apologizes For Advert


A butchery located in South Africa’s Musina town has finally apologised following outrage over one of its advertisements. In the offending advertisement the butchery, CY Frozen Foods, offered choice cuts of meats to its customers which include braaivleis rump, chicken drumsticks, mince and “Ouma” boerewors. CY Frozen Foods then added “for your domestic worker, we have chicken necks, gizzards, head and feet, etc.


Butchery Apologizes For Advert
Butchery Apologizes For Advert


This did not go down well with many people who took to social media to express their outrage over the advertisement which they termed, demeaning and bigoted.

Some even suggested that CY Frozen Foods should be boycotted for suggesting that domestic workers were sub-standard humans. One social media user wrote,

“People in Musina let’s boycott buying from CY Frozen Foods as they think domestic workers are inferior human beings,”

Another social media user said,

This is how a racist owner of CY FROZEN FOODS in Musina describes “food” for domestic workers. This is sheer racism, bigotry and an insult to our beloved mothers, fathers and sisters.

Television and Radio personality Somizi Mhlongo also called out the company’s advertisement saying that domestic workers play an integral role in people’s lives and deserve more respect. Said Somizi,

Ok what kind of msunery is this…….domestic workers play a huge role in our lives……they don’t deserve such disrespect……..thina our home is also caroline’s home……she eats whatever we eat…..and if she wants can drink whatever……..nxa…….they owe our mothers sisters aunt’s who look after our home a huge apology

Following the onslaught on social media, CY Frozen Foods issued an open letter in which the company apologised for the advert and claimed that it does not reflect the company’s values and respect for its customers.

Part of the apology reads,

“CY Frozen Foods would like to sincerely and unreservedly apologise to the community of Musina for the insult caused by our recent advertisement,”

“We, the management of CY Frozen Foods, take full responsibility for the regrettable advertisement which does not constitute our values and respect for our customers, whom we have always valued.”

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