How To Do A Successful Affiliate Marketing Business in South Africa
Affiliate Marketing is on the hype, millions of blogs, Facebook pages and many social media platforms are talking about it, I presume by now most of you have come across this term, and most of you often wonder and ask yourselves if it is genuine, or if it’s one of those internet scams and also if it’s a business model you can trust, commit your time and energy to earn passive income online.
Amongst most of these social media platforms talking about Affiliate marketing, I have happened to notice that most of them do not give a detailed explanation of how
Affiliate marketing works and the critical steps that one needs to take for you to eventually earn some income. In this article am going to give you a step by step guide on how to become a Successful Affiliate Marketer in South Africa
What is Affiliate Marketing?
A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
Affiliate Marketing is becoming very popular in South Africa because of its low start-up costs and can be run from anywhere as long as you have an internet connection, Laptop or your smartphone. It is a flexible business model for it also allows you to get money from anywhere in the world which is favourable when earning in stronger currencies like the US Dollar.
In the past year alone, the number of affiliate programs in South Africa has multiplied with more and more people adopting the business model.
How does Affiliate Marketing Work
Before I begin to explain how affiliate marketing works, one needs to know that there are three parties involved, the Merchant, The Affiliate and the Consumer
The Merchant: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like Dyson, who produces vacuum cleaners. These are usually large companies that want to market their products or services. They create banner ads and text links. Website owners and bloggers show the advertisements on their pages in return for a commission.
The Affiliate: An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they end up buying it. The Affiliate will try to market to the consumer on whatever channel they see fit, whether that’s a social network, digital billboards or through a search engine using content marketing on a blog.
The Customer: is the recipient of a good, service, product or an idea – obtained from a seller, vendor, or supplier.
How it works
Merchants are usually large companies that want to market their products or services. They create banner ads and text links. Website owners and bloggers usually known as Affiliates show the advertisements on their pages, if the consumer happens to click the links and purchase a product via the affiliate website, the Affiliate will in return get a commission for the Purchase from the Merchant.
How to Become an Affiliate Marketer
Now that you know how Affiliate Marketing works, the most important thing to do is have a clear understanding on how one can be an Affiliate Marketer, it is a relatively simple process and it’s as easy as registering your personal and website details on a given program.
You, as the website owner, must register to be a publisher/affiliate. After registering you will receive a unique referral link and the code that you insert in your website, blog or email. In most cases, all you need to do is copy and paste the code where you want it to appear on your website or blog.
The company you are registered with will have a control panel where you can see all your earnings. Depending on how popular your website or blog is, you could earn a fair amount of money every month.
Effective Strategies that one may employ to make money
Relevance: For your affiliate marketing hard work to convert well into sales, they have to be relevant to your brand and to the reason that your audience listens to you. For example, if you subscribe to a cooking tutorial YouTube channel, then you happen to find affiliate links promoting cars or computer accessories on that same channel you are most likely not to follow those links or even take them seriously for you will not consider them as experts in that category
Your audience must be provided with helpful service and something that they trust you have authority in.
Choose What to Promote: There are a few things one need to consider that is of prior importance when choosing what products to promote that will affect the amount of money you earn
Different types of affiliate programs pay commission rates that vary from as little as 2% up to 80%. The ones that pay on the low end are established retailers and online marketplaces that sell mostly physical products. These products are usually easier to sell because of the trust that comes with the brand of the retailer.
On the high end of commission rates, you will find a lot of digital and information products. These can payout up to 80% because they have no overheads. Once an information product is digitized, a copy that you sell to someone is but a few clicks of a button. These products also tend to be not as easy to sell as the aforementioned products from trusted brands.
Affiliate programs pay a percentage of sales generated. As a result, you want to consider how much you are making for your marketing efforts. For Instance, let’s say that the Merchant is paying 5% commission for sales generated. If you are promoting an R100 product then you only get an R5 commission. With higher ticket items like a laptop or a flat-screen TV that’s worth R10, 000, you can get a commission of R500. The higher ticket products look like there are the more lucrative deal but such products take a longer period to sell hence might make lessor money than the one selling R100 products due to the sales turnover, someone selling R100 products might even sale more than an R 10, 000 worth of goods in a day and may result in earning a higher commission
Below I have listed possible programs that you can start up with, these programs are offered directly by the company involved in paying you a commission. The average incentive is 10%, but each program varies. The list below allows all South African citizens interested in Affiliate Marketing to participate and earn a commission.
Sign up today and start earning money!
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